We recently looked at the numbers to identify quick ways to improve a customer's conversion rates. We saw that three times as many visitors were making purchases if they used the search bar than if they didn't. Some of this can probably be associated to the fact that visitors who already know what they want are more likely to do a direct search for it. However, we hypothisized it was also the difference between having exactly what a customer wanted right inside the door vs making them find it in the aisle. The more work to find the product they want, the less likely they are to stick around long enough to find it. Thus we decided to to change around the header to encourage visitors to use the search bar.