Digital Advertising Marketer
Are you data-obsessed? Do you love problem-solving at scale? Do you see every tree, but always with the forest in mind? If so, we want to chat! Engine23 is a steadily growing startup, comprised of eCommerce experts who understand every last step of the customer journey. From code development to campaign deployment, our team knows what works for optimizing conversions.
You would be joining our mostly remote team, headquartered in New York. Our team is mostly remote because we aim to hire the best of the best... not just the "best nearby." If you have demonstrable success in ad placement (and a resume we simply shouldn't miss) we encourage you to apply, no matter where you live.
Knowledge, Skills, Abilities, and Motivation to:
- Timely communicate ideas, concepts, analyses, reports, strategies, and metrics in a clear, concise, accurate, and grammatically correct manner. Able to tailor communication to resonate with a diverse set of stakeholders, both internal and external, always keeping in mind the collaborative goal of understanding clients’ wants, business needs, and market view. Build strong relationships and maintain business presence as a confident Trusted Advisor, Thought Leader, and Innovator.
- Research, document, and analyze client businesses to understand and create personalized KPIs that accurately reflect their business’ strengths and weaknesses. Highlight important metrics to surface strategic and tactical business opportunities.
- Define, design, document, and troubleshoot replicable tracking, analyses, report-creation, and automation configurations with data inputs from multiple sources. Data sources would include CRM, Google, Facebook, LinkedIn, Twitter, and affiliate among others and your dashboarding would provide clients with an easy-to-analyze holistic, accurate, and coherent information model.
- Use analytic and Business Intelligence tools to segment, aggregate, and manipulate data to present and visualize models to decipher trends, anomalies, and outcomes. Use competitor analysis, audience research, and other intelligence to identify relevant insights and provide actionable recommendations for advertising and other marketing initiatives.
- Create and continually refine long-term strategy based on changing business and market intelligence, and ever-expanding advertising landscape. Additionally, daily tactical monitoring, management, optimization, research, definition, and testing of intersections of audience, keywords, and creative. This should be done with a constant awareness for optimizing KPIs related to complete portfolio performance and with an understanding of global impact on advertising and marketing ecosystem.
- Able to direct, manage, and prioritize responsibilities in an extremely fast-paced environment in order to successfully meet targets and achieve successful outcomes. Extreme organization and both clear and consistent communication are crucial skill sets.
- Be a Lifelong Student continuously updating your knowledge of search engines and the greater PPC industry trends because of your passion for Digital Advertising. You must love to find new and innovative ways to leverage research, targeting tactics, and strategies to achieve greater ROI for clients and have the drive and creativity to solve any problems that get in the way.
Preferred Education, Technical Skills, and Experience:
- 3+ yrs Digital Advertising experience, 2+ yrs large catalog experience
- Bachelor's Degree that is technical in nature
- Requires paid digital advertising knowledge across a range of industries, catalog sizes, channels, feeds, and both B2B and B2C.
- Requires conversion and target audience optimization expertise related to copy, imagery, ad compilation, and landing page creation.
- Experience with any of the following is a bonus: Twitter: Analytics, Ads; Amazon Advertising, Facebook: Ads, Text Overlay Tool
- Certifications: Google Ads, Google Analytics, Bing Ads Accredited Professional
- Attention to detail with exceptional organizational capabilities.
- Ability to prioritize with good time management skills.
- JIRA, Basecamp, and Google Docs experience
- Passion for learning and problem solving
- Complete a problem solving challenge
- We are not able to provide visa sponsorship at this time.
About this Position
JOB TITLE: Digital Advertising Marketer
JOB FUNCTION: Digital Marketing and Advertising
JOB NUMBER: 8
LOCATION: New York | Remote
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